by: Lauren Randel, Director of Marketing & Communication
You don’t need a high dollar budget to start marketing your small business right now. Here are just a few things you can do to get started.
Creative Content Marketing
What is content marketing? It’s any marketing that involves creating and sharing information by creating content for a niche market. The content that’s created should be relevant and consistent. Some examples of things you could create; e-books, white papers, infographics, how-to guides, and instructional videos.
Reddit is a social network and news site where registered community members can submit text posts and direct links. When posting to sites like Reddit, It’s important to provide content for a very specific group of readers. The content should be informational and thorough. Reddit users can quickly spot marketing material and they don’t want it. They want useful information for their specific interests.
StumbleUpon is a discovery engine that finds and recommends web content to its users. If you want to try some inexpensive marketing they offer a Paid Discovery Search that is typically cheaper than Facebook or Twitter. The base price is .10 per click with additional cost for target marketing. You can see their price list here.
Local Contests and Charity Giving
You can donate a product or service as a prize in a local event. This not only brings recognition to your brand but if your donation is good, the winner might be a customer for life. Non-profit sponsorships are a great way to show people that you care about local causes while getting your brand in front of a large audience. No matter how much time you have there is always time to give.
Attend Free Events
There are plenty of opportunities to meet other small business owners in your community. Search for groups who have interests similar to the products or services you offer. Some great ideas for groups to look for; weekly networking groups, book clubs, community outreach, professional organizations.