by: Lauren Randel, Director of Marketing & Communication
Depending on the company you work for, Social Media may be handled by your marketing team, your public relations person or just whoever has the time to do it. If you’re trying to pick the best person for the team you’re looking for someone who’s…
1. Outgoing and friendly. He or she should not be afraid to engage others in conversation, give intelligent opinions on a variety of topics and feel confident to give reasons why your product or service is the best.
2. A great writer. No, they don’t have to have a Pulitzer, but they do need to have a strong command of the English language. Good grammar is a must, but a great conversational style is probably the most important thing to look for.
3. A good listener. Listening is an important part of communication. If you don’t understand your clients concerns, and requirements you can’t satisfy them. We recently asked a focus group of ecommerce consumers to tell us they’re biggest complaint in regard to customer service. Not feeling listened to, topped the list, just inching ahead of not having their expectations met.
4. A know it all. Ok, just where your product or service is concerned. Members of your social media team have to have a very strong understanding of what you provide, why you’re providing it and how it’s delivered. They are the front line for questions from your leads and customers, they should always be in the know.
5. Highly creative. It’s crucial to develop creative ways to draw attention to the ideas you’re sharing. Once you have followers and constituents your team will need to keep them engaged. Creativity is key for capturing and keeping the attention of a large audience.
6. Easily adaptable to change. I know change is hard, but the internet is constantly evolving. New apps and platforms are launched every day. If your team is not able to adapt, they will simply be left behind making your brand irrelevant.
7. A quick learner. If things are always changing, it goes without saying that your team has to understand new concepts. The ability and the desire to learn is a primary consideration.
8. Genuine and trustworthy. Nothing your team does or says makes any difference if I don’t believe them. The most creative campaigns the best written blog posts and the most colorful graphics will all fall short if your customers don’t think the deliverable is as good as the presentation. Always hire team members you can trust.