The days of HTML updated content are coming to an end. Frustration associated with calling a web developer every time you need to change the wording on your About Us page, will soon be a thing of the past. We no longer have to sell clients on the value of a database-driven website, they just expect it.
Putting control back into the hands of the client is part of the success of content mangament. Many clients have the capibility to write their own content and now they have the ability to get it in front of an audience. Outlets for content such as WordPress and BlogSpot, have shifted the power back to the people.
Telling people that they can’t have a good website if theycan’t afford to pay for it, is quickly negated by an ad on Facebook for a quick and easy pop up content management site. The problem becomes inflexibility and an “out of the box” look. Clients underestimate the need for a strong brand. The brand is the foundational piece in your marketing package. It’s important to spend time investing in, researching, defining and building your brand.
A good web development company can incorporate brand with functionality, a combination that cannot be compromised in today’s market.