by: Lindsay Denton, Copywriter
People have recognized the potential of blogging for a long time. Nowadays, anyone can have a blog. However, not everyone can have a successful blog. Much like every other beginning in life, this one is not easy, and if you don't work on fixing your mistakes, you are essentially setting yourself up for failure. But seeing what it is that you are doing wrong is, more often than not, tricky. Luckily, you are in just the right place, as this article will aim to point out seven blogging mistakes most beginners make.
Mistake 1 - Focusing on Everyone
There are 7 billion people in the world. Trying to attract and please all of them is not something you should try to achieve. Instead, focus on a specific group of people who find your type of content interesting and cater to them
. After all, if you are writing about fishing gear, 20 something-year-old girls will probably not visit your blog often.
Although attempting to lure in people from various walks of life might seem like a good idea at first, this will only prevent the readers you actually want from finding you. Therefore, take some time to think about your target audience. Once you figure out who they are, make sure to customize your content with them in mind. This will only help you increase customer engagement
, which will, in turn, skyrocket your profits.
Mistake 2 - Posting Only When You Feel Like It
One of the most common blogging mistakes most beginners make is posting inconsistently. Sure, inspiration doesn't have a schedule, but one thing most readers and clients love is routine. If your visitors get used to fresh content twice a week, for example, they will likely stop visiting your blog if you go MIA for a month.
Therefore, carefully create a schedule and, more importantly, stick to it
. It's always better to post less frequently but consistently instead of getting overwhelmed with an impossible schedule.
Mistake 3 - Chasing The Rankings
So far, almost everyone knows that search engine optimization is essential if you want people outside of your immediate family to see your blog. However, since its importance is constantly emphasized, it's easy for beginners to cross the line between enough and too much SEO. But how does perfectly optimized content suddenly become one of the blogging mistakes most beginners make? It's simple - focusing too much on pleasing the engine instead of the people using said engine surely won't make your blog popular among readers.
When conducting keyword research, for instance, try not to have SERP rankings as your primary goal
. Instead, focus on learning about your target audience's intentions. By doing this, you will get a good idea of what kind of content you need to create to boost your blog's relevancy and popularity.
And while we're still on the topic of SEO, try not to become a victim (or an abuser) or negative SEO techniques
. Protecting yourself from them does require a bit of effort, but your rankings will surely be thankful.
Mistake 4 - Not Being Persuasive Enough
The great thing about blogging is that it is not only valuable for creative individuals who want to express themselves in front of an audience - your business can benefit from it
, as well. There are many reasons why your company should have a blog, but the most significant one is that a good blog can increase your revenue.
However, good, in this case, doesn't only mean informative and interesting. Your writing has to be the perfect combination of attention-grabbing, interest-piquing, and persuasive to influence consumers in the direction of a sale.
While this might seem too tricky to master initially, focusing on the following should help you get there faster:
- Attract readers with a unique headline
- Maintain their interest through the article with relevant information and steer clear of dull writing;
- Make your readers want to purchase your product or service;
- At the end of the article, include a clear call to action.
Mistake 5 - Forgetting To Promote Content
If you thought your workday ends once you write that conclusion, think again. Contrary to popular belief, there is much more to blogging than writing - promoting your content is essential. Without it, it's almost like you are keeping a personal diary and putting it under your pillow so that nobody can find it.
Luckily, there are plenty of ways to promote your content, and you just have to find what works best for you and your target audience. Popular platforms like Instagram, Twitter, Facebook, etc., have proven to be every blogger's and business's best friends, so don't be afraid to turn to them for a bit of assistance. To ensure you don't lose yourself in the process, try to stick to a few promotion channels as opposed to all of them.
Mistake 6 - Being Too Selfish
If we have established one thing by now, it's that blogging is all about finding balance. However, many beginners in the industry make the mistake of including too much or not enough of their personality in their writing.
Insisting on your opinions, views, beliefs, and life is fine, but you cannot expect many people to care about that. On the other hand, robot-like articles won't intrigue your readers either. Now, you might be confused as to what you are supposed to do. Experts say that instead of writing about yourself, you should try to think about the reader and what they want. Sprinkle your articles with your personality and share personal experiences - but only if they are relevant.
Mistake 7 - Not Investing Back Into The Blog
If you keep in mind these common blogging mistakes most beginners make, you are bound to see some progress in your blog. With an influx of new visitors and increased loyalty, your brand and business will surely prosper. When that happens, don't forget to invest some of that money back into your blog. Just because things are going well now doesn't mean they will in the future. Furthermore, there is always room for improvement and, if you spend a part of your budget on bettering your website, skills, or marketing efforts, you will undoubtedly reach levels you couldn't even dream of before.