Great Ideas Start Here

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by: Christine Swartzendruber, Chief Technology Officer

SEO is the process of configuring your website’s structure and content to be discoverable and indexable by search engines for keyword and key phrases related to your industry. When you write content it has to convey the message you want to get across and be well written. It must also be discoverable. What does that mean? It means if no one can find your content, they will never read it and it doesn’t really matter how great it was.

People use search engines to find content. Most people use Google, some use Bing and some use Yahoo. There are a few things you can do on the technical side and on the content side to make your site display higher in the search engines.

On The Content Side

  • Write better content.

  • Include key phrases or synonyms.

  • Your content should provide value to users.

  • Your content should try to solve a problem for users.

  • The titles of your content are very important. When you title something you want your most important terms as far left in your title as possible. No dashes or other special characters.

  • When you title your article or content make sure to use terms that people will search for.

  • Use unique terms in your title. Try to think of something your competitor may not be using.


  • Reciprocal links are always a good thing. It goes without saying that the more people who link to you because you have great content, the better the ranking your site will get.

On The Technical Side

  • URL Rewriting is very important. No one wants to see the full path to one of your ASPX forms and no search engine crawler can even understand it. A full path cannot be used to index your site.

  • Use a very descriptive title for your browser page, which means utilizing the <title> tag on every form you create for your site.
  • Meta keywords and tags are much less important than they use to be, but why not use them anyway, it can’t hurt, just don’t try to cheat the system.

  • Never write code that is deceptive to a search engine crawler, unless you don’t care at all about your website or you plan to scrap it and start a new one. Search engines may fall for the scam for a few months, but once they figure it out (and they will), you will be black-listed.