Resources for Nonprofits, Small Businesses And Startups
Here are a few great tools and resources for building and growing a nonprofit or small business.
Create A Great Website
Your constituents and potential clients are online. When they find you, it boosts your credibility and provides information about what you're doing and how they can help you.
Websites can be extremely helpful for recruiting and retaining members, donors or clients. Pages can establish a sense of community, help to boost contributions, sell products, and educate about issues that matter.
There are lot's of great companies available to host your website. The key to choosing one is knowing what type of website you want to have. If you don't have a designer or developer to create a site for you
WordPress is a great way to get started. You don't need to know how to write code, you use their software to create a free, basic site. Once you create your WordPress site
you will still need to find a place to store it. The best web host for WordPress sites is Bluehost. It's really inexpensive and their technology is specifically designed to run WordPress well.
If you want a dynamic site or if you have a great idea for a web app, but you don't know how to code, you'll need to hire someone to develop for you. Devscape is a web development company that understands the needs
of small businesses and entrepreneurs very well. We create partnerships with smaller companies and start-ups, to deliver comprehensive results for creating a web site or web based software. If you have a great idea, we are flexible on costs and payment terms,
which makes it a lot easier to get started.
Finally if you do know how to create code, but you're not sure where to host it, our favorite place is
Newtek. We have been using them for over 15 years They provide the highest level of customer support we've found.
Search Engine Optimization
Search Engines like Google serve millions of users every day looking for answers to their questions or solutions to their problems. If your site or blog cannot be found in the search results, users won't even know you exist. It is very important to rank as high as possible and Search Engine Optimization
is the way to do it. Here are some of the resources that we have used to help our clients rank higher and gain more exposure.
If you don't understand how Search Engines index sites and determine rankings then how can you optimize to meet the appropriate criteria? Who knows better how Search Engines work than the Search Engines themselves. The most important tool that we use for SEO is
Google Webmaster Tools. There is no cost to use these tools. Google offers this as a way for web designers and developers to create Google friendly sites.
Create A Sitemap
A Sitemap is simply a list of pages on your website. Sitemaps are a way to tell Search Engines about pages on your site that might not be found during a crawl. Sitemaps.org is a great resource for helping you to create a comprehensive sitemap.
Understand Your Competition
What better way to improve your SEO than to figure out what your competitors are doing to be successful. It is just as important to understand your competition as it is to understand your clients and constituents. SEMRush
is the tool we use to discover and analyze keywords and content used successfully by our clients competitors. Using the tools they provide has enabled us to write clear, concise, content to generate great SEO results.
Get The Word Out About Your Website, Blog or App
You can have the best idea for a new app or the most informative blog, but if no one knows about it, it won’t make any difference.
Write and Distribute a Press Release
Public Relations is about the oldest form of marketing and maybe the least expensive too. There are a few resources to help you get started.
Our favorite is PRWeb. Using this service allows you to issue a press release that will be distributed to every major search engine, national news site and over 30,000 journalists and bloggers.
It’s relatively inexpensive and typically generates clear spikes in traffic.
Get Someone To Write About You
Another approach is to use a reporter’s repository like Help a Reporter Out (HARO). Here journalists, bloggers and news outlets can post a topic they would like to write about, and you can answer their call by providing information on your brand.
Research Influencers And Build Prospect Lists
People don’t hate ads, they hate ads that have nothing to do with them. By determining who might want to hear about your products and services and then reaching out to them, you can get your brand in front of people who might actually need what you have to offer.
The best tool we have found to help with this is BuzzStream. Using it allows you to automatically search a website for all contact information and immediately store it into a contact list that you can use later.